Redes sociales en línea para agronegocios: Online social networks for agribusiness

Redes sociales en línea para agronegocios

Abstract

The ability of companies to react to the changes imposed by the market can be favored by the reinforcement of information and new knowledge acquired through technologies such as big data, crowdsourcing and online social networks, technologies that are currently assuming an important position in the agribusiness. The objective of the present study is to determine the influence of social networks on the promotion of agribusiness to provide a basis for future applications and evaluations. A hybrid systematic mapping was developed by categorizing 120 works that propose solutions for agribusiness. The results indicate that Twitter is among the most used online social networks, revealing an increase in the number of studies in this area. The information obtained indicates how social media monitoring can complement traditional decision-making methods in the management, research directions and regulation of agricultural systems; However, more studies are required in agribusiness using data analysis tools in social networks, considering their importance in marketing.